Marketing & contenttactic

Dark-traffic attribution hygiene

Problem solved: "Direct traffic" inflates because TikTok / Slack / Discord / WhatsApp referrals strip referrer headers and land in Direct; a UTM-hygiene + GA4 channel-grouping protocol surfaces the real source.

TierCCatalog — Pattern outlined, candidates for deeper work

EffortS · Days

What

A traffic-analysis skill ships a misattribution lookup table (where dark-social actually lives in GA4), a UTM-tag convention, and a custom GA4 default-channel-grouping rule set so dark social separates from true direct.

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