Marketing & contentframework

Marketing-psychology mental-models reference

Problem solved: Marketers "use psychology" by ad-hoc googling biases; a structured 60-model library indexed by marketing challenge turns it into a checklist.

TierCCatalog — Pattern outlined, candidates for deeper work
EffortS · Days

What

A reference skill catalogs ~60 mental models (anchoring, loss aversion, social proof, scarcity, etc.) with a challenge → models lookup so a copy or pricing review pulls 3-5 relevant models on demand instead of from memory.